As president and CEO of VISIT PHILADELPHIA, Jeff Guaracino is charged with building the region’s image, driving visitation and boosting the economy. Guaracino — who assumed the role in October 2018 — was selected by the VISIT PHILADELPHIA board of directors following an extensive national search.
With 20 years of experience in travel and organizational management, he has previously worked for Welcome America, Inc., the Atlantic City Alliance and The Franklin Institute.
Before being named VISIT PHILADLPHIA’s president and CEO, Guaracino served the company’s communications team for more than a decade. During that time, he worked on many of VISIT PHILADELPHIA’s groundbreaking marketing campaigns, including Philly’s More Fun When You Sleep Over® and With Love, Philadelphia XOXO®, and he developed the pioneering Philadelphia – Get Your History Straight And Your Nightlife Gay®.